The headlines keep screaming “slow market,” but the reality is more nuanced—especially here in Florida. Homes that are clean, updated, priced right, and professionally marketed are moving. The rest? They’re sitting. If you’re a seller wondering why your home hasn’t gotten offers, or a buyer trying to make sense of the competition, here’s what you need to know.
Buyers Want Move-In Ready—Not Projects.
With interest rates still higher than in past years, buyers are more selective. If your home needs paint, flooring, or feels dated, it’s not going to spark urgency. Today’s buyer is paying more monthly, so they want less to do after closing.
Price Isn’t the Only Problem—Presentation Is.
The best-priced homes aren’t always the first to sell. The homes that look fresh, smell clean, and feel updated are the ones that convert showings into offers. If your home looks tired in photos, buyers swipe right past it.
Professional Photos & Marketing Matter More Than Ever.
Over 90% of buyers start online. Cell phone photos or listings with dim lighting and clutter are getting skipped. If your agent isn’t using pro photography, video, and widespread syndication, you’re already behind.
Repair Credits Are Not a Fix-All.
Offering credits for carpet or paint? That’s not enough. Most buyers don’t want to do the work—even if they get a discount. It’s a better strategy to do the work upfront and price accordingly.
My Advice to Sellers Right Now:
If you’re serious about selling in the next 30-60 days, your home needs to be spotless, updated where possible, and priced based on reality—not sentiment. I’ll tell you exactly what needs to be done and how to make your home stand out—without wasting money on unnecessary upgrades.
If your home’s been on the market and you’re not getting traction, let’s have a blunt conversation. I’ll show you exactly what’s working right now—and what’s not. Call or text me at 813-719-0358. You don’t need guesswork, you need results.